Do not repeat keywords
or keyword phrases over and over again on a web page, as this would
be considered as spam by search engines.
Keep your pages
as close to the root domain as possible. Do not set up more than 3 directory
(1st level - excellent)
www.yoursite.com/html/index.html (2nd level - Good)
www.yoursite.com/html/marketing/index.html (3rd level - OK)
www.yoursite.com/html/marketing/search/index.html (Too many levels
down - search engines will find it difficult to find and index pages
this far down)
If you have a persistent
(on most or all of your pages) navigation bar at the side of each page,
your table is almost certainly set up in such a way that it pushes your
page's body text down the HTML document. Search engines give prominence
to keywords nearer the beginning of a HTML document. So, design your
HTML table so that the navigation bar is placed after your main body
code to a separate file, or the end of the HTML document after your
closing BODY or HTML tag. Yes, this technique actually works!
file and link to the file from the HTML document. Then place the following
code in between the HEAD section:
This procedure also
reduces your file size, and therefore your download time. In addition,
it allows you to reuse the code on other pages by simply link to the
text nearer to the top of the HTML document.
Although not always
practical, you may like to try naming your cascading style sheet tags
files instead of Robots meta tags, as some search engine robots do not
recognize the tag.
Do not use font
size one (1) text as the default text size. Many search engines consider
tiny text to be spam. It's OK to use some font size one text.
Do not participate
in link farms or link exchange programs. Search engines consider link
farms and link exchange programs as spam, as they have only one purpose
- to artificially inflate a site's link popularity, by exchanging links
with other participants.
Do not confuse link farms and link exchange programs with reciprocal
linking. Reciprocal linking is the exchange of links with individual
sites, and is certainly an accepted technique for improving your site's